Google Maps isn’t just a tool for finding the place you want or exploring what’s nearby. This service can bring additional traffic to the site and increase the number of orders.
Google Maps is designed specifically for local businesses. If your potential customers are people who are close to your office or looking for the service you offer in one of your cities, add the company to Google Maps to make it easier for users to find you.
Google uses the principle of universal search. It offers different types of information (sites, pictures, books, maps) in response to a request so that the user can find what he needs. If a person enters a query indicating the area or place in the city, the system takes this as a basis and offers the nearest companies that provide the desired product or service. If the wording is not clear, the search engine robot calculates the user’s location. Such search results are called local and are the most targeted.
Placing your business on Google Maps has the following benefits:
- Your company gets the attention of your target audience and additional targeted traffic.
- Brand awareness is increasing and customer loyalty is growing.
- You can reach users from other countries who need services in your country. Contextual advertising has a specific geographic targeting to show. If your business ranks first in Google Maps, users from different countries will be able to see information about it if they enter a location query.
How to get more customers: Google Maps promotion tips
The Google search engine shows only 3 companies in the list, to see others, you need to click on the link “Other places”. The higher your company is on the list of organizations, the more traffic you get and the more customers you attract.
To improve your local search position, provide detailed information about your business and update it regularly. This will increase the relevance of the organization. You will be able to compete with companies whose offices are closer to the user, because your organization will be better suited to the search query. In addition, a detailed card of the company attracts more attention of users.
Add photos of storefronts, goods, office space so users can see what you’re doing. An important condition for Google is that the images are true. Editing should not be abused, it is possible to change the original photo with the help of filters.
Encourage customers to leave feedback about your organization. Our service can help you with this. This factor is often crucial if a person chooses between several competing companies. Respond to comments and communicate with your target audience. This way you can increase customer loyalty and find out what needs to be improved. Your messages will be marked “Owner Response”.
Conclusions
If your target audience and potential customers are people from your city or area, Google Maps will help attract new users and increase revenue.
In order for Google Maps promotion to be successful, it’s important to complete your business profile correctly and in detail. A page with photos and reviews of real customers inspires the trust of users and ranks better.
If necessary, the Gather Survey service will be able to help you attract new positive feedback. Which will focus on growing your business. This is a simple and affordable way to reach your local audience compared to other types of online advertising.
