How to make an account interesting and find clients for business on Instagram? The most important thing is content. No advertising and bloggers will make you sales if your account is half-life. No one will buy anything if the account contains posts in the style of “good morning / how was your weekend” and once a week a post with an advertisement for a product. For serious work, you need high-quality photos and a content plan.
Who you are
Your account should always be immediately clear who you are and what you do. This should be clearly written in the header. Avoid formulaic phrases like “we create beauty.” Write clearly and to the point if the main task of the account is sales, and not “inspiration”. Even the creative industries are no exception. Emotions that people come to Instagram for, they can be in posts, stories, live broadcasts.
- Who are you and what do you do that sets you apart from your competitors?
- Make a video about the company: a video from production, from your courses, from your store, etc.
- History: how the idea appeared, how it was implemented.
- Interviews with the manager and employees (if any), with partners and clients.
- Interviews with celebrities or famous bloggers who use your products/services.
- Company’s news.
- News from your field of activity.
- Mission and goals: what drives you, what problem do you want to solve.
- Successful “cases” are stories of how you managed to solve a particular problem.
- How do you communicate with customers: how to place an order, how to solve any issue.
- Publications in the media: blogs, TV / radio, youtube, etc.
- Mistakes and experience. No one is perfect, but it’s important to show that you’re learning from your mistakes and getting better.
Products
Posts about your products are selling. An online store can have at least every post with a product card (photo, description, price, how to order). Such posts will have low reach, but you will take due to their quantity. If the product is expensive, then it makes sense to make detailed posts about production, quality, use cases, etc.
- Tell us about your products and competitive advantages.
- Post-card of the product: tell us about a specific product: how to use it, for whom it is suitable. Now shopping tags have appeared in Russia.
- Discounts and promotions on goods.
- Production of goods: how and from what you make, what you use in your work. Show large seams/materials, etc. You can upload such a video to IGTV, where it will remain forever.
- How do you control quality?
- History of creation: how it all began, how products have changed over time. It used to be like this, then we began to do better – like that.
- Examples of product use.
Services
Posts about your services. As a rule, one post a day is more than enough. At the same time, it is sales (with a description of services) that can be at least. Your task is to maximize engagement and reach. Try to reach 10-30% of subscribers. To do this, each post needs to collect as many likes and comments as possible. Accordingly, make posts capacious, show subscribers your expertise.
- Tell us about your services, what and how you do, why you are better than your competitors. If nothing, then this is a good reason to think about what can be improved in your work.
- Post about each individual service. What are the options for cooperation with you. Write prices! At least the minimum-maximum.
- Discounts and promotions for services.
- Describe the workflow. Where does the work with the client begin, how do you communicate, what is the result.
- How did you start: education, work experience, how did you come to Instagram.
- Case: Describe your experience with a specific client. The client wanted to receive such and such a service – he found you – how you helped him.
Reviews
Honest reviews are one of the best ways to sell. For people to believe them, give links to your clients’ accounts, shoot videos. If you don’t have reviews yet or clients are too lazy to give them, find bloggers to work on barter; arrange a promotion for those customers who leave a review. The most convenient way to collect reviews is through our service. You can find out how the feedback collection works at this link.
- Customer reviews about the product/service: text, video.
- Interviews with clients.
- Customer surveys.
- Reviews of bloggers.
- Promotion: discounts for customers who leave a review.
- Launching a new product/service with a discount per review.
Lists and check-lists
Such posts are very often saved, which means they increase engagement. Remember that all kinds of lists can be made not only from your products / services. Make really useful content, including related topics.
- FAQ: Frequently Asked Questions.
- A checklist on how to evaluate the quality of a product/service.
- Checklists with useful content. For example, a make-up artist can make a checklist of cosmetics for vacation. Stylist — checklist of clothes/accessories.
- A selection of useful books/sites.
- Selection of teaching materials/courses.
- List of useful programs/services.
Instructions, useful articles
Educational content shows that your products are made by experts, which means they do them well. If you have services, then such content can be the main one in your account, so you prove not by word, but by deed that you can be trusted. At the same time, learn to write in an accessible language, and not “like in a textbook,” otherwise no one will read.
Don’t forget Stories and especially Live Shows. The Live Hour is a complete webinar where people can get to know you and ask questions. They bring together better than any post and it is easier for a person to order a service / buy a product from you.
- Instructions for using the product for beginners/advanced. Text/photo/video.
- Professional instructions (if you sell services). For example, the photographer can give advice on posing, etc.
- Educational articles on your topic. If you don’t know what to write about, ask your subscribers, you can upload a question or make a poll in Stories.
- Reviews.
- Post-answer to a question from a subscriber.
- Ways to solve a problem.
- Consultations of invited experts in your field, mutual PR.
- Expert advice, but already live. ?
- Live webinar.
Entertainment content
Such content will help, on the one hand, once again remind subscribers of yourself, and, on the other hand, not bother them with constant sales. Try to create viral content that people will want to share with their friends. Keep track of trending topics and incorporate them into your content.
In addition to humor, you can try storytelling – tell stories and lives so that new posts are expected as a continuation of the series.
- Polls.
- Contests.
- Humor.
- provocative posts.
- Stories from life.
- Film/book reviews on the topic.
- Motivation / inspiration.
- Ratings.
- “Situational Marketing” – original congratulations on the holidays and a reaction to current events.
The most important thing for any Instagram business is to find what works for you. There are no ideal formulas – do this and everything will work out. You need to try different types of content, follow the statistics. At the same time, look not only at likes and comments, but above all at reach and sales. If it’s best to buy from you when every post contains a description of a new product, then do so. But it also happens vice versa, the entire account is made up of useful articles, and sales are only once a month, when subscribers are already “warmed up” – they trust you and are ready to buy your course / consultations, etc.
