Briefly about how to turn customer feedback into money. And a few stories on how to increase sales only through reviews.
- In order to be considered by potential customers, your review rating should be no lower than that of your competitors. If all competitors have 3.5… and you have 3.9…, then you are on the right way.
If you have no reviews, or a couple from last year. Then you can forget about selling through reviews. The potential customer goes to look for other reviews, and finds a competitor. The sale breaks down. Make the flow of feedback stable and better if the feedback is genuine. - Be sure to pay attention to negative reviews, even if you have closed the negative with positive reviews, because potential customers are increasingly starting to study the company with negative reviews (see the results of the BrightLocal survey). Minimize the damage of such feedback.
- Pay attention to the accounts from which reviews are published.
- Issuing company cards on reviews and geoservices is an important point. If you have a wrong card on the same Google maps, potential customers will not even find you.
Cases:
Specialization, repair of electronics – increase in the number of calls by 2 times, only due to the increase in the rating of reviews to 5 stars. Work on increasing the rating, reviews can provide you with additional applications.
Medical Clinic – reduction of the number of refusals by 20% and increase of calls by 30% for the second month, due to entering the rating 4+ and working out the negative on the profile sites.
The client registers and suddenly cancels the record, see what is written about the doctor online, often facilitated by the reviews that the client begins to read to make sure the choice is correct.
Domestic services – capturing the market of the regions and quickly becoming one of the leaders, due to getting into the TOP of the best companies in the city on geoservices (Google maps) Growth for the year from 8 branches to 23 branches.
In the regions, the situation is such that few people are aware of the importance of feedback and can take the lead very quickly. Take up arms!
Here are five recommendations that have been tested in practice. Implement yourself and with sales through reviews you will be fine!
